The Loranda Land Sales Process

Our Proven Real Estate Marketing System

With the knowledge gained from selling hundreds of thousands of acres, The Loranda Group has developed a proven, step-by-step process to market agricultural and recreational real estate. From our initial meeting with you to discuss your sales needs and objectives, through due diligence, marketing, and closing stages of the property transaction, Loranda has carefully structured all the details to make sure your land sale is a success.

Step 1: Information-Sharing Sets Realistic Goals

The Loranda Group knows the importance of establishing your goals for the sale so that we can meet or exceed them. We need to understand your reasons for selling, your expectations about sales price and timing, and your preferred type of sale. Details about the property—ownership history, location, features, improvements, existing leases—are also important factors that help determine the best approach to marketing your property.

We want you to understand who we are, too, so we'll provide our sales history of similar ag and recreational land throughout the Midwest. We'll share our work with large and small, brokerage, public auction, multi-parcel and sealed bid farm real estate sales. And we're happy to connect you with Loranda clients to learn about their farmland sale experience.

Step 2: Marketing Due Diligence Gets Results

The Loranda Group's attention to detail helps us achieve better-than-expected sales results. And Phase 2 is all about doing our homework. We thoroughly assess the property—site inspection, taxes, assessments, zoning, USDA/FSA information, soils, drainage, yield history, environmental status—and the market—comparable sales data, highest/best use analysis, appraisals, zoning restrictions—to develop a strong marketing proposal for the land. 

We'll also research the factors for either a brokered farmland sale or sale by auction, including the need to control timing and terms of the sale, farm location and exposure (i.e., in a financially distressed area or with negative/environmental factors), the risks of setting list price too high or too low, and the availability of at least 2 active bidders.

After our due diligence, the resulting marketing plan outlines target markets, recommends type of sale, divides land tracts to provide maximum yield, lists potential sales prices, sets marketing stages and timeline, and proposes appropriate commissions and fees to get the maximum sales price.

Step 3: Our Marketing Process Generates Sales Offers

To market your property, The Loranda Group reaches out to local and national farmland investors, farmers, specific buyer groups, lenders and agri-businesses, and other target audiences. Our literature, mailings, internet promotion, signage, and media advertisements are combined with personalized connections such as investor tours, open houses, telemarketing and contacts with potential buyers and investors—all of which produce interest and qualified sales offers.

Step 4: Closing the Transaction Covers All the Details

Preparations for closing your sale are as complex as our marketing research, and it shows. Surveys, titles, purchase contracts, attorney communications, legal descriptions, deeds, tax pro-rations and allocations for closing, closing expenses, and much more are planned, scheduled and executed with every attention to detail. Only when the final sale proceeds and closing documents are secure with you do we allow ourselves to consider the sales process complete.

Contact The Loranda Group for more information about how our land sales process can help you.