With The Loranda Group, auction marketing is a well-developed science aimed at attracting serious buyers and obtaining the highest price for your land (sometimes greater than that from a brokered or private sale). We analyze the potential of your property and develop a professional marketing plan. We aggressively promote the auction of your property, reaching out nationwide to attract qualified prospects. We create an atmosphere of excitement and urgency to buy that culminates in a multi-parcel auction event or sealed bid sale that maximizes your net return.

Our skilled auction team and proprietary computer programs allow us to market properties of any size and complexity. Your property's auction marketing program will be tailored to the property’s individual characteristics, market potential, and your needs as a seller.

LeeAnn Moss, Executive Vice President, graduated from the prestigious Missouri Auction School and is a member of the Certified Auctioneers Institute. She is a licensed real estate broker and has the Accredited Land Consultant (ALC) designation from the Realtors Land Institute. In addition to numerous single tract sales, LeeAnn has handled many complex multi-parcel auctions.

Advantages of auction sales:

• A well-conducted farmland auction may bring a higher price than a brokered or private sale.
• All terms and conditions are established in advance, so only price is subject to negotiation. This can save the seller time, attorney fees and frustration.
• In an auction, the price is constantly negotiated upward.
• After a contract is signed, the actual sale typically takes place within 30 days, with the owner receiving proceeds within 45 to 60 days. In other transactions, it can take more than 180 days to receive payment.

Is an auction sale right for your property? The answer to that should come from a careful analysis of your property and your goals for the sale, as well as consideration of local and national market needs. It’s a complicated question, and The Loranda Group can advise you wisely and simply as to the best course for your sale.